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Nov 4, 2008

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A Vote of Confidence

Big day in the U.S. today ... The whole world is paying attention to what may be the most important presidential election in recent history. Though at this time the race is not over, it's clear that the Internet has played a central role the 2008 campaign and positions itself as a big (huge) winner. It's possible that this view from our San Francisco-based office is slightly subjective, but there is no doubt that the access to real-time information and mobile devices have encouraged people to participate, speak up, act, share, link, comment, connect.

We're happy to be part of this.

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In the past month, our 2008 Elections Quiz has gotten noticed in a few client sites around the States: The Detroit Free Press, The Washington Times and the Miami Herald. Across sites, more than 10,000 new player accounts have been created... People from different party lines have given our quiz their vote of confidence by playing for hours at a time and for more than 30 minutes on average. No, we're not kidding. :)

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We've been checking out our stats between the sites running the Election Quiz and it's interesting to note that though Democrats overall beat out Republicans on the Detroit Free Press and the Miami Herald sites in percentage of answers correct, percentage-wise Republicans on the Washington Times site beat out all groups on all sites.

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In terms of questions, most of you did not know that Harry Truman (and not George Bush) had the lowest approval ratings in the history of the US presidency. Give 'em hell, Harry's rating was all of 22%, compared to Dubya's 24% from this September. The hardest question was that William Taft fared the worst in seeking re-election. The guy only had 8 electoral votes in 1912!

Many of the most difficult questions were historical trivia, but fun tidbits from the candidates, like Joe Biden claiming to never have had a drink, proved fairly difficult as well. Though a few questions were answered correctly by all users, there weren't any questions that all of you got wrong (rats!).

No one got all 50 buttons, but "mark b," an Independent immortalized on Mount Rushmore on the Detroit Free Press came the closest with 49.

 

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Newzwag is a San Francisco-based company funded by Agence France-Presse (AFP). We develop technologies and ideas that bring one of the world's richest news resources to the rapidly evolving world of social media.

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